MOTHERING EARTHLINGS
Mothering Earthlings was home to 30 local brands of children's wear and gear. The challenge was to create a menu that would allow easy navigation to 440 products in varied colors, sizes and categories. This site was launched when mega menus, nested menus and filters were not standard on Shopify unlike today. Design and content matched the quirky and happy vibe of the brand.
The Challenge
The challenge was to organize the many categories and hundreds of products efficiently so that the customer shopping journey is smooth. The many brands and vast product catalogue had to be presented clearly to allow product discovery be easy for visitors. Other requirements were abandoned cart email set up, and cart recovery and automated social advertising app installation.
I also managed the email marketing, blog content creation and social media management.
In retail, online and offline, end of season sales are huge events that require efficient planning and careful coordination. The vibrant design and efficient timing of social media posts assured successful mark downs for Mothering Earthlings.
Repeat customers made up a big portions of sales, automated emails tapped into that opportunity by keeping in touch with each and every one of them.