THE ALCHEMIST

The Alchemist is a perfume and skin care line that launched in 2025. They abide by slow fashion principles by carefully crafting in small batches. They aspire to elevate daily routines  into transformative experiences.

The Challenge

It is always exciting to do new builds and see them launch. The challenge with The Alchemist was to present a full product line with a relatively small catalogue. No one wants to see empty shelves, even in e-commerce. Big and strong imagery was used to feature the products and give a sense of abundance throughout the site. Product recommendation on product and collection pages were enhanced to display that shelves were indeed full. Product category metafields were utilized on the product page design to highlight their unique characteristics and components.

Capturing the essence of a brand that has not yet connected with an audience is tricky, I strive to be more purposeful and precise in my design with these projects.