NEIL FELIPP
Neil Felipp is a luxury brand and their site to exude luxury. Their brand is all about ethereal elegance and detailed craftsmanship. I designed a site for them that is chic yet refined, polished yet opulent. Purposeful brand storytelling on the home page and product page highlights the unique design and skilled technique that makes each of their products one of a kind.
The Challenge
The challenge for this project was restraint. It was not about throwing in all the bells and whistles. I had to keep the design clean and simple but at the same time radiate affluence. Another requirement was to include a designer's note on every product to share his story behind every piece.
