5 Abandoned Cart Recovery Shopify Apps You Need

Abandoned carts are a source of misery for all e-commerce store owners. Frustrating as they may be, they are standard for all stores in all industries. Consumers don't complete checkout due to many reasons - high shipping fees, payment security concerns or people are simply just browsing. Studies have shown that the average rate of abandoned carts is 69.99%. On mobile devices the abandoned cart rate is a whopping 85.65%, as this study says the smaller the size of the screen, the more likely a customer is to not purchase.  Out this number of abandoned carts less than 30% will return to complete the sales. A chunk will even end up buying at the competition.

Abandoned Cart Strategies

That is an immense amount of lost opportunity though and an equally immense amount of potential sales to recover. Recuperating even just a fraction of abandoned carts would give you a boost in sales and it is certainly worth the effort. Here is quick rundown of the typical cart recovery strategies:

Automated Emails

Setting up and sending a series of automated abandoned cart emails is a widely used and cost effective  strategy. For most stores this does not require the installation of an additional app, the automation can be done of the existing email marketing platform. The standard Shopify emails can even do this at no extra fee.

Exit Intent Pop Ups

A sort of last ditch effort while a customer is still on your site. Before a customer leaves, you can grab their attention, remind them of what is in their carts and give them an opportunity to complete checkout.  It is a feature on many themes and email service providers, or can be done through an app.

Push Notifications

On screen notifications to remind customers of what they've left behind in their cart. They are often in a series of notifications similar to automated emails and can include cart details and a call to action. These notifications appear on screen even when the customer is no longer on your site and do not require opening to be read.

Messages or SMS

Messaging apps are the most popular apps, they are used by over 3 billion people around the world. A whopping 90% of SMS are read as opposed to 20% of emails. So it would only be logical to reach out to customers by message or SMS. 

Chatbots

A chatbot is a digital helper that operates 24/7, 365 days of the year. They can guide customers at all stages of their shopping journey in an engaging and personalized manner. They are quick to respond and highly customizable.

What is your abandoned cart rate?

Your abandoned cart rate is fairly easy to calculate, comparing it to industry statistics will give you good benchmark on how well or how bad your store is fairing.

Abandoned Cart Rate Formula

(1 – (#Completed sales / #Initiated but not completed sales)) * 100

2022 Industry Rates by Statista

 

Shopify Abandoned Cart Apps

Best practice is to utilize a combination several strategies and tools in your cart recovery plan. With the right Shopify apps a good amount of abandoned carts can be recapture. I've rounded up the most popular and top rated abandoned cart recovery apps to date.

1. Omnisend

Features

• Prebuilt automations and workflows
• Easy to use drag and drop editor
• Pop ups and sign up forms
• Discount coupons
• SMS and push integration
• Advanced analytics and reporting

⭐️  4.7 stars • 4,491 reviews • 4,037 5 star reviews

💰  Price Starts at $16 Monthly with a limited free plan available

2. Push Owl

Features

• Prebuilt automation
• Integrates with apps like judge.me and stamped.io
• Subscriber segmentations for more personalized communication
• Dynamic targeting
• Hero image of abandoned products
• Powerful analytics and reporting

⭐️  5 stars • 2,397 reviews • 2,302 5 star reviews

💰 Price starts at $19 monthly for up to 500 subscribers. Limited free plan available.

3. Carti Abandoned Cart Recovery

Features

• Not only abandoned carts but browse abandonment as well
• Advanced segmentation
• A/B Testing
• Unlimited subscribers
• Mass, multi channel campaigns with email, Messenger and SMS
• Integrates with Facebook Messenger

⭐️  4.8 stars • 96 reviews • 90 5-star reviews

💰  Price starts at $4.99 monthly for up to $200 app generated sales. Limited free plan available.

4. Pingme Facebook Messenger Chat

Features

• Highly customizable
• Device and page targeting
• Messenger chatting on your site, no FB redirects
• Integrates with Instagram direct messages
• Send emails directly in app
• Insightful data and statistics

⭐️  4.9 stars • 418 reviews • 379 5-star reviews

💰  Price is $4.99 monthly. Limited free plan available.

5. Rivo Abandoned Cart Recovery

Features

• Email, push and SMS integration
• Prebuilt automations and workflows
• Discount coupons
• Highly customizable
• Custom branding
• Advanced Automation rules

⭐️  4.8 stars • 2,346 reviews • 1,962 5-star reviews

💰  Price is $15 + 2% commission on app generated sales monthly. Limited free plan available.